The Inner Workings of Bing.com

The inner workings of bing, originally uploaded by beekman33.

Just attended Microsoft Bing: Behind the Scenes of the Decision Engine. It was pretty good. I am actually a fan of bing, I believe it’s doing a lot of things in a good way. The panel walked us through the marketing, development, and corporate approach for launching the new brand. It was revealed from the audience how much the cash back has really driven usage of the site.  Don’t stop the cashback!

Some key take-aways:

  • “The differencec between an audience and a community is which direction the chairs are pointing”
  • Bing in farmville: 72% who clicked became fans
  • Bing organizationally is setup like a startup at MSFT
  • Some campaigns can backfire: Microsoft Tortures Little Kids w/ Bing Jingle
  • Advertisements

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